# Apple, leading the market right now at 21% share, saw 5.

*business · news · 2026-04-10 · 9to5Google*

## Key points

- Google Pixel saw 14% year-over-year growth in Q1 2026 despite industry decline.
- Pixel's growth is attributed to edge AI, computational photography, and user-friendly software.
- The Pixel 10a launch in Q1 2026 contributed significantly to Google's shipment increase.
- Nothing brand achieved 25% year-over-year growth due to distinctive design and niche positioning.

**Companies:** Apple, Samsung, Google, Xiaomi, Oppo, Vivo, Nothing
**Countries:** Japan

[Read the full story on 9to5Google](https://9to5google.com/2026/04/10/google-pixel-is-growing-in-2026-as-almost-everyone-else-struggles-in-the-chaos/)

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