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CEO Brian Niccol's "Back to Starbucks" plan has succeeded in improving traffic.
Starbucks projects operating margins of 13.5% to 15% by fiscal 2028, below pre-pandemic highs.
KEY POINTS
- The Green Apron Service model added labor costs, boosting traffic but depressing profit margins.
- Starbucks' cost-saving plan includes 90 initiatives, with earnings growth expected to outpace sales from fiscal 2027.
- The revamped North American rewards program has quickly driven increased customer engagement and sales.
COMPANIES
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