# Unilever Wellbeing CEO Jostein Solheim: "We see a significant opportunity to scale the brand" Grüns was valued at $500 million.

*business · news · 2026-04-09 · Reuters*

## Key points

- Grüns was valued at $500 million in a Series B round in 2025.
- Unilever is acquiring Grüns to expand its U.S. wellbeing market presence.
- Grüns produces gummy bears made from vegetables and fruits.
- Unilever previously acquired Nutrafol, SmartyPants Vitamins, and Olly Nutrition.

**Companies:** Unilever, Grüns
**Countries:** United Kingdom, United States, India

[Read the full story on Reuters](https://www.reuters.com/legal/transactional/unilever-buy-supplements-brand-grns-2026-04-09/)

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