# The FTSE 100 firm said buoyant demand for Guinness in the UK and Ireland helped drive a rise in sales in Europe.

*business · news · 2026-05-06 · Independent.ie*

## Key points

- Diageo's organic sales rose 0.3% in Q3, defying analyst expectations of a decline.
- Guinness sales drove 8.8% organic net sales growth in Europe, offsetting North American weakness.
- North American sales experienced a high single-digit decline due to soft market conditions and spirits weakness.
- Advance sales ahead of the 2026 World Cup contributed to stronger performance in Latin America and Africa.

**Companies:** Diageo
**Countries:** UK, Ireland, North America, Latin America, Caribbean, Africa

[Read the full story on Independent.ie](https://www.independent.ie/business/irish/guinness-sales-in-ireland-and-uk-help-lift-diageo-despite-american-weakness/a1453921427.html)

---

Canonical: https://newsio.io/n/bd7c2679-0173-4652-a670-519049186597/the-ftse-100-firm-said-buoyant-demand-for-guinness-in-the-uk-and-ireland-helped
Summarized by Newsio from Independent.ie. https://newsio.io/how-it-works