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Xbox Game Pass Ultimate has been reduced from $29.99 to $22.99.
Asha Sharma cut Xbox Game Pass Ultimate's price from $29.99 to $22.99, reversing last year's hike.
KEY POINTS
- Call of Duty's inclusion in Game Pass did not significantly increase subscriptions or Xbox console sales.
- Microsoft reportedly lost $300 million in Call of Duty sales due to Game Pass availability.
- Analysts expect the Game Pass price drop to grow subscriber numbers, especially by 2026.
- Microsoft may apply 'windowing' for other major IPs, not just Call of Duty, on Game Pass.
COMPANIES
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