# Xbox Game Pass Ultimate has been reduced from $29.99 to $22.99.

*semiconductor · news · 2026-04-29 · Windows Central*

## Key points

- Asha Sharma cut Xbox Game Pass Ultimate's price from $29.99 to $22.99, reversing last year's hike.
- Call of Duty's inclusion in Game Pass did not significantly increase subscriptions or Xbox console sales.
- Microsoft reportedly lost $300 million in Call of Duty sales due to Game Pass availability.
- Analysts expect the Game Pass price drop to grow subscriber numbers, especially by 2026.
- Microsoft may apply 'windowing' for other major IPs, not just Call of Duty, on Game Pass.

**Companies:** Microsoft
**Countries:** United States

[Read the full story on Windows Central](https://www.windowscentral.com/gaming/xbox/analysts-react-to-microsofts-xbox-game-pass-price-drop-believe-it-should-help-subscriber-numbers-grow)

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Canonical: https://newsio.io/n/bc2eb70d-48a8-4edf-8936-06672f7ade76/xbox-game-pass-ultimate-has-been-reduced-from-29-99-to-22-99-the-price-drop-is-n
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