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Etsy is selling the second-hand clothing app Depop to eBay for $1.2 billion.
Etsy is selling Depop to eBay for $1.2 billion in cash after five years of ownership.
KEY POINTS
- Depop had annual gross merchandise sales topping $1 billion in 2025 with significant U.S. growth.
- Etsy observed its buyer demographics aging, prompting a strategic shift to attract younger users.
- Depop will retain its name, brand, and culture after the acquisition by eBay.
- eBay's fashion category generates over $10 billion in annual gross merchandise volume and is growing 10% in the U.S.
COMPANIES
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