# Etsy is selling the second-hand clothing app Depop to eBay for $1.2 billion.

*business · news · 2026-02-20 · AL.com*

## Key points

- Etsy is selling Depop to eBay for $1.2 billion in cash after five years of ownership.
- Depop had annual gross merchandise sales topping $1 billion in 2025 with significant U.S. growth.
- Etsy observed its buyer demographics aging, prompting a strategic shift to attract younger users.
- Depop will retain its name, brand, and culture after the acquisition by eBay.
- eBay's fashion category generates over $10 billion in annual gross merchandise volume and is growing 10% in the U.S.

**Companies:** eBay, Etsy, Depop
**Countries:** UK, United States

[Read the full story on AL.com](https://www.al.com/news/2026/02/etsy-just-sold-a-popular-shopping-app-to-ebay-for-a-staggering-12-billion.html)

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