genai / news / / TechCrunch
As of March, AI traffic to U.S. retailers’ websites rose by 269% over the previous 12 months.
AI traffic to U.S. retail sites rose 393% year-over-year in early 2026, per Adobe data.
KEY POINTS
- In March 2026, AI-driven traffic converted 42% better than human traffic, reversing last year's trend.
- AI-driven revenue per visit was 37% higher than non-AI traffic in March 2026.
- About 34% of retail product pages remain inaccessible to large language models, limiting AI-driven engagement.
- 66% of surveyed online shoppers now trust AI tools to provide accurate shopping results.
COMPANIES
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