# As of March, AI traffic to U.S. retailers’ websites rose by 269% over the previous 12 months.

*genai · news · 2026-04-16 · TechCrunch*

## Key points

- AI traffic to U.S. retail sites rose 393% year-over-year in early 2026, per Adobe data.
- In March 2026, AI-driven traffic converted 42% better than human traffic, reversing last year's trend.
- AI-driven revenue per visit was 37% higher than non-AI traffic in March 2026.
- About 34% of retail product pages remain inaccessible to large language models, limiting AI-driven engagement.
- 66% of surveyed online shoppers now trust AI tools to provide accurate shopping results.

**Companies:** Adobe
**Countries:** United States

[Read the full story on TechCrunch](https://techcrunch.com/2026/04/16/ai-traffic-to-us-retailers-rose-393-in-q1-and-its-boosting-their-revenue-too/)

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