business / news / / Times of India
Apple may be working on a strategy to ensure that customers do not end up paying more for the upcoming iPhone 18 series.
Apple is absorbing higher memory costs for iPhone 18 to avoid raising consumer prices.
KEY POINTS
- Apple now negotiates iPhone memory pricing quarterly instead of every six months.
- Apple is buying a large share of mobile DRAM at higher prices to secure supply and limit competitors.
- Rising memory costs are already causing MediaTek and Qualcomm to cut 4nm chip shipments significantly.
- Apple's strategy may impact supply conditions and pricing trends across the broader smartphone market.
COMPANIES
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