# Apple may be working on a strategy to ensure that customers do not end up paying more for the upcoming iPhone 18 series.

*business · news · 2026-04-06 · Times of India*

## Key points

- Apple is absorbing higher memory costs for iPhone 18 to avoid raising consumer prices.
- Apple now negotiates iPhone memory pricing quarterly instead of every six months.
- Apple is buying a large share of mobile DRAM at higher prices to secure supply and limit competitors.
- Rising memory costs are already causing MediaTek and Qualcomm to cut 4nm chip shipments significantly.
- Apple's strategy may impact supply conditions and pricing trends across the broader smartphone market.

**Companies:** Apple, Qualcomm, MediaTek, Samsung
**Countries:** United States, South Korea

[Read the full story on Times of India](https://timesofindia.indiatimes.com/technology/tech-news/apple-may-have-a-plan-to-ensure-you-do-not-pay-more-for-iphone-18-series/articleshow/130066612.cms)

---

Canonical: https://newsio.io/n/b6122ddd-4a56-4a88-b06b-fadbb230eb33/apple-may-be-working-on-a-strategy-to-ensure-that-customers-do-not-end-up-paying
Summarized by Newsio from Times of India. https://newsio.io/how-it-works