# Walmart is rolling out a major redesign of its Great Value private-label line.

*business · news · 2026-04-20 · NJ.com*

## Key points

- Walmart is redesigning its Great Value private-label packaging for the first time in over a decade.
- Nearly 10,000 Great Value products will feature updated packaging with a new dark-blue square logo.
- The redesign rollout will begin in April 2026 and continue over the following two years.
- The refresh aims to modernize the brand and make product identification easier on store shelves.

**Companies:** Walmart
**Countries:** United States

[Read the full story on NJ.com](https://www.nj.com/business/2026/04/walmart-is-changing-a-store-staple-that-shoppers-have-known-for-years.html)

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