# Disney is planning to lay off up to 1,000 employees in the coming weeks.

*business · news · 2026-04-09 · Markets Insider*

## Key points

- Disney plans to lay off up to 1,000 employees, mainly in its consolidated marketing division.
- The layoffs are part of a cost-cutting initiative codenamed Project Imagine, led by CMO Asad Ayaz.
- Disney's previous restructuring under Bob Iger resulted in $7.5 billion in savings, exceeding forecasts.
- Disney's stock has dropped 12.8% year-to-date, with layoffs worsening a post-earnings decline.

**Companies:** The Walt Disney Company, Sony Pictures, Amazon Prime, Google
**Countries:** United States

[Read the full story on Markets Insider](https://markets.businessinsider.com/news/stocks/disney-plans-1-000-layoffs-under-new-ceo-d-amaro-1036006632)

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