# Muse Spark is Meta’s first AI model built specifically for its own ecosystem.

*genai · news · 2026-04-19 · Bangkok Post*

## Key points

- Meta has launched Muse Spark, its first native AI model built by Meta Superintelligence Labs.
- Muse Spark features distinct operational tiers: Instant, Thinking, and Contemplating Modes tailored to task complexity.
- The model uses native multimodal processing and a multi-agent system for improved accuracy and reasoning.
- Unlike previous strategies, Meta is moving away from open-source towards a closed, product-specific AI approach.
- Muse Spark is being integrated into Facebook, Instagram, Threads, Messenger, WhatsApp, and AI-powered glasses.

**Companies:** Meta
**Countries:** United States

[Read the full story on Bangkok Post](https://www.bangkokpost.com/life/tech/3239684/meta-unveils-muse-spark-ai-to-challenge-openai-and-google)

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