# The domestic e-commerce market is expected to grow by more than 150 per cent within four years.

*business · news · 2026-04-08 · Free Press Journal*

## Key points

- India's e-commerce market is projected to reach $250 billion by 2030, up from $90 billion.
- Gen Z is expected to account for 45% of online spending, accelerating AI-powered shopping.
- Creators may influence 30% of retail spending, with 10% of purchases linked to creator storefronts.
- Live commerce could become an $8 billion segment, and quick commerce may reach $50 billion with 70 million users.
- AI could boost retail profitability by up to 35% through hyper-personalisation and operational efficiency.

**Companies:** Google, Deloitte
**Countries:** India

[Read the full story on Free Press Journal](https://www.freepressjournal.in/tech/indias-e-commerce-market-set-for-177-surge-to-250-billion-by-2030-powered-by-gen-z-ai-150-million-new-shoppers)

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