# Meta Platforms has launched a groundbreaking artificial intelligence agent.

*genai · news · 2026-06-03 · Devdiscourse*

## Key points

- Meta launched an AI agent capable of booking appointments and making sales for businesses.
- The AI agent will be available on Instagram, expanding beyond WhatsApp and Messenger.
- Businesses worldwide, regardless of size, can now access this AI product.
- A future paid subscription model is planned to enhance the AI agent's capabilities.

Meta Platforms has launched a groundbreaking artificial intelligence agent designed to streamline business operations, positioning itself as a key player in the enterprise AI landscape. The announcement was made during the company's WhatsApp-focused Conversations conference in London. This new AI product enhances existing business messaging services by enabling agents to perform actions such as booking calendar appointments and making sales on businesses' behalf. Already, more than 1 million businesses use earlier versions of these chatbot agents on WhatsApp and Messenger. With the latest rollout, the tool will be available on Instagram and accessible to businesses of all sizes worldwide. Boasting customizable interactions, the AI agent handles frequently asked questions, qualifies leads, and escalates complex inquiries to human staff when necessary. Initially offered for free, a subscription model is planned to extend its capabilities. Meta aims to compete with major rivals such as OpenAI and Alphabet's Google, leveraging its extensive reach through popular apps like WhatsApp, Instagram, and Facebook. (With inputs from agencies.)

**Companies:** Meta Platforms
**Countries:** United Kingdom

[Read the full story on Devdiscourse](https://www.devdiscourse.com/article/technology/3929617-meta-platforms-unveils-ai-agent-to-revolutionize-business-operations)

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