# The new EV Insight is based on a sport utility vehicle (SUV) manufactured by a joint venture between Honda and Chinese automaker Dongfeng Motor Corp.

*business · news · 2026-04-16 · Bangkok Post*

## Key points

- Honda will sell a China-built Insight EV SUV in Japan for the first time starting Friday.
- Only 3,000 units of the China-made Insight will be sold in Japan, priced at ¥5.5 million.
- Honda's shift to reverse-imports follows slashed EV investment and suspended North American EV model development.
- The Chinese-made Insight is Honda's second China-sourced model for Japan, after the Odyssey minivan.
- Honda will also import two US-manufactured models to Japan starting in the second half of 2026.

**Companies:** Honda Motor Co, Dongfeng Motor Corp
**Countries:** Japan, China, United States

[Read the full story on Bangkok Post](https://www.bangkokpost.com/business/motoring/3238113/honda-to-sell-chinamade-ev-in-japan-from-friday-to-expand-lineup)

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