# Gambling firms offering live betting markets on women’s cricket.

*business · news · 2026-04-12 · Times Now*

## Key points

- Offshore betting firms with ties to adult content are targeting women's cricket, including amateur matches.
- Operators embed gambling promotions within pornographic videos on major adult platforms to attract bettors.
- Unofficial and low-tier women's cricket competitions are being used for betting without organizers' knowledge.
- Unregulated betting platforms lack user verification and moderation, increasing risks of threats and coercion.
- The overlap of gambling and adult content undermines efforts to make women's cricket safe and inclusive.

**Countries:** Australia, India, European Union

[Read the full story on Times Now](https://www.timesnownews.com/sports/cricket/rom-porn-sites-to-pitchside-betting-firms-target-womens-cricket-article-154059094)

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