# A key aspect of Adobe’s strategy is its focus on first-party data.

*genai · news · 2026-04-22 · The Economic Times*

## Key points

- Adobe is embedding its marketing intelligence into external platforms like Microsoft 365 Copilot and IBM AI.
- CX Enterprise Coworker introduces task-oriented AI agents to handle workflows, not just provide insights.
- Adobe is integrating payments platforms like PayPal and Stripe to enhance commerce and customer interactions.
- Major agencies and integrators like Accenture and WPP will customize industry solutions on Adobe’s platform.
- Adobe aims to unify siloed enterprise AI tools by acting as a connective orchestration layer across workflows.

**Companies:** Adobe, Amazon Web Services, Google Cloud, Microsoft, NVIDIA, OpenAI, IBM, Accenture, Deloitte, TCS, WPP, Publicis
**Countries:** United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/magazines/panache/adobe-expands-ai-ecosystem-to-tackle-fragmentation-in-enterprise-customer-experience/articleshow/130442302.cms)

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