semiconductor / news / / Caixin
BYD Co. Ltd. will raise the price of an advanced driver-assistance system package on some models in May.
BYD is raising the price of its God’s Eye B driver-assist system to 12,000 yuan in May.
KEY POINTS
- The price hike is a response to surging global memory chip costs affecting the auto industry.
- God's Eye B supports complex urban navigation, requiring more advanced memory hardware than highway-only systems.
- DRAM contract prices reportedly rose 93% to 98% in Q1 2026 and are set to rise again.
COMPANIES
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