# BYD Co. Ltd. will raise the price of an advanced driver-assistance system package on some models in May.

*semiconductor · news · 2026-04-30 · Caixin*

## Key points

- BYD is raising the price of its God’s Eye B driver-assist system to 12,000 yuan in May.
- The price hike is a response to surging global memory chip costs affecting the auto industry.
- God's Eye B supports complex urban navigation, requiring more advanced memory hardware than highway-only systems.
- DRAM contract prices reportedly rose 93% to 98% in Q1 2026 and are set to rise again.

**Companies:** BYD Co. Ltd.
**Countries:** China

[Read the full story on Caixin](https://www.caixinglobal.com/2026-04-30/tech-brief-april-30-byd-increases-price-of-driver-assistance-system-102439885.html)

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