# Reliance Consumer Products’ Campa Cola challenges the dominance of Coca-Cola and PepsiCo in the country’s fast-growing beverages market.

*business · news · 2026-05-12 · Outlook Business*

## Key points

- Beverage companies in India are collectively adding nearly half a million chilling units annually.
- Retailers are purchasing another 400,000-500,000 coolers each year beyond what beverage companies provide.
- India's commercial refrigeration market is projected to grow from $2.8 billion in 2025 to $3.9 billion by 2034.
- Reliance’s Campa brand reached over ₹4,700 Cr gross sales in FY26, now India's 4th largest soft drink brand.
- A hotter and longer summer is expected to further boost demand for commercial refrigerators and soft drinks.

**Companies:** Coca-Cola, PepsiCo, Varun Beverages, Blue Star, Voltas, Haier Appliances India, Western Refrigeration
**Countries:** India

[Read the full story on Outlook Business](https://www.outlookbusiness.com/corporate/indias-cola-wars-are-turning-into-a-fridge-gold-rush)

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