# Visa has been named the worldwide tour sponsor for BTS World Tour ARIRANG.

*fintech · news · 2026-04-14 · Marketing Interactive*

## Key points

- Visa has been named the worldwide tour sponsor for BTS World Tour ARIRANG.
- Visa cardholders in eight Asia Pacific cities can win complimentary BTS tour tickets via Visa partners.
- Foreign travel to South Korea surged over 25% during the BTS concert week compared to an average week.
- Visa's BTS partnership builds on its previous K-pop campaigns, including one with BLACKPINK’s Jennie Kim.

**Companies:** Visa, Samsung Electronics
**Countries:** South Korea, Indonesia, Malaysia, Singapore, Hong Kong, Japan, Australia, Philippines

[Read the full story on Marketing Interactive](https://www.marketing-interactive.com/visa-backs-bts-comeback-as-worldwide-sponsor-of-arirang-tour)

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