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New Xbox CEO Asha Sharma and chief content officer Matt Booty penned a memo on the company's future.
Microsoft is discontinuing the 'Microsoft Gaming' label and fully rebranding under the Xbox name.
KEY POINTS
- Xbox's strategic focus is now to grow daily active players as its primary metric.
- Project Helix, a console-PC hybrid device, is the centerpiece of upcoming Xbox hardware plans.
- Microsoft plans renewed mergers and acquisitions to accelerate Xbox growth where organic expansion is slow.
COMPANIES
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