# New Xbox CEO Asha Sharma and chief content officer Matt Booty penned a memo on the company's future.

*business · news · 2026-04-23 · Windows Central*

## Key points

- Microsoft is discontinuing the 'Microsoft Gaming' label and fully rebranding under the Xbox name.
- Xbox's strategic focus is now to grow daily active players as its primary metric.
- Project Helix, a console-PC hybrid device, is the centerpiece of upcoming Xbox hardware plans.
- Microsoft plans renewed mergers and acquisitions to accelerate Xbox growth where organic expansion is slow.

**Companies:** Microsoft
**Countries:** United States

[Read the full story on Windows Central](https://www.windowscentral.com/gaming/xbox/microsoft-confirms-xbox-is-once-again-looking-into-acquisitions-huge-manifesto-for-the-future-detailed)

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