# The Competition Commission of India (CCI) has ordered an investigation into French liquor group Pernod Ricard.

*business · news · 2026-05-09 · Lokmat Times*

## Key points

- CCI has ordered an investigation into Pernod Ricard's alleged financial assistance to Delhi liquor retailers.
- Pernod Ricard allegedly offered Rs 200 crore in guarantees to retailers for preferential product display.
- Internal communication suggested Pernod Ricard sought strategic advantage in Delhi through retailer support.
- The investigation will focus only on select entities, with allegations against other parties dropped.

**Companies:** Pernod Ricard, Indo Spirits, Pathway HR Solutions, Universal Distributors, Khao Gali, Bubbly Beverages, Shiv Associates, Organomix Ecosystems
**Countries:** India, France

[Read the full story on Lokmat Times](https://www.lokmattimes.com/business/cci-probes-alleged-rs-200-crore-financial-assistance-by-pernod-ricard-to-retailers-to-boost-sales/)

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