# Report tracked 79 smartphone models across 21 brands launched between January and June 2025.

*semiconductor · news · 2026-05-24 · The Financial Express*

## Key points

- Entry-level smartphones saw price hikes up to 63.6% due to rising memory costs.
- Premium smartphones above ₹50,000 experienced price drops up to 20% during the same period.
- The mid-tier segment remained flat, marking a transition zone as base prices reset upward.
- Experts do not expect pre-2025 pricing to return, signaling a permanent shift in mass-market pricing.

**Companies:** Apple, Samsung, Google, Motorola, Acer, Redmi, iQOO, Poco, Infinix, CMF by Nothing
**Countries:** India, USA

[Read the full story on The Financial Express](https://www.financialexpress.com/business/news/premium-segment-defies-trend-as-rising-memory-costs-push-entry-level-smartphone-prices-higher/4249921/)

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