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Nike’s share of the global sports footwear market fell three percentage points in 2025, to 22.9 per cent, according to Euromonitor International data.
Nike's global sports footwear market share fell to 22.9% in 2025, down for three consecutive years.
KEY POINTS
- Short interest in Nike stock surged to 4.67%, over 11 times higher than at Hill’s start.
- Adidas gained market share after a runner in its new ultra-light shoe broke the two-hour marathon barrier.
- Nike’s inventory as a share of revenue remains flat despite deeper product markdowns under Hill’s leadership.
- Nike is launching new Alphafly models and expanding Nike Mind, a shoe designed to stimulate brain sensory areas.
COMPANIES
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