# Nike’s share of the global sports footwear market fell three percentage points in 2025, to 22.9 per cent, according to Euromonitor International data.

*business · news · 2026-05-05 · Bnn Bloomberg*

## Key points

- Nike's global sports footwear market share fell to 22.9% in 2025, down for three consecutive years.
- Short interest in Nike stock surged to 4.67%, over 11 times higher than at Hill’s start.
- Adidas gained market share after a runner in its new ultra-light shoe broke the two-hour marathon barrier.
- Nike’s inventory as a share of revenue remains flat despite deeper product markdowns under Hill’s leadership.
- Nike is launching new Alphafly models and expanding Nike Mind, a shoe designed to stimulate brain sensory areas.

**Companies:** Nike, Adidas, On Running, Deckers
**Countries:** Germany, United States

[Read the full story on Bnn Bloomberg](https://www.bnnbloomberg.ca/business/2026/05/05/bets-surge-against-nike-heaping-pressure-on-ceo-hill/)

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