business / news / / Bloomberg
The US supplement market was valued at $69 billion in 2024.
The US supplement market is projected to grow from $69 billion in 2024 to $87 billion by 2028.
KEY POINTS
- GLP-1 medications are reducing packaged-food sales but increasing demand for supplements like protein and fiber.
- Almost 80% of TikTok Shop’s US sales in 2025 were health and beauty related.
- Gummies have become the most popular supplement format among consumers.
COMPANIES
Summarized by Newsio from Bloomberg. How we summarize →