# The US supplement market was valued at $69 billion in 2024.

*business · news · 2026-04-14 · Bloomberg*

## Key points

- The US supplement market is projected to grow from $69 billion in 2024 to $87 billion by 2028.
- GLP-1 medications are reducing packaged-food sales but increasing demand for supplements like protein and fiber.
- Almost 80% of TikTok Shop’s US sales in 2025 were health and beauty related.
- Gummies have become the most popular supplement format among consumers.

**Countries:** United States

[Read the full story on Bloomberg](https://www.bloomberg.com/news/articles/2026-04-14/gruns-gummies-are-new-wellness-foray-for-unilever-as-supplements-take-off)

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