business / news / / CNBC
Kraft Heinz CEO Steve Cahillane said the company sees its biggest growth opportunities in modernizing legacy brands.
Kraft Heinz has paused its previously announced plan to separate the company.
KEY POINTS
- CEO Steve Cahillane identifies underinvestment in legacy brands as a key growth opportunity.
- Heinz household penetration is significantly below its potential despite global brand recognition.
- Kraft Heinz is expanding into health-oriented products, like PowerMac with high protein and fiber.
- Capri Sun now has an electrolyte version targeting older, health-conscious consumers.
COMPANIES
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