# Chinese car makers are now targeting premium customers.

*business · news · 2026-04-21 · The Economic Times*

## Key points

- Chinese brands like Geely and Nio are launching premium EVs with more features at lower prices.
- German automakers' China sales dropped nearly 25% since 2019 amid rising Chinese premium competition.
- Geely's Zeekr 8X SUV offers advanced safety and tech features for under $53,000, undercutting German rivals.
- Chinese EV makers have absorbed EU tariffs, keeping their cars priced below European competitors in Europe.
- Chinese consumer preference has shifted toward local premium brands, challenging German brands' dominance.

**Companies:** Porsche, Mercedes, BMW, Volkswagen, Geely, Nio
**Countries:** China, Germany, United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/news/international/business/beijing-auto-show-chinese-ev-makers-target-europes-luxury-car-turf/articleshow/130408816.cms)

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