# Coca-Cola on Tuesday said that global unit case volume for Q1 CY 2026 grew 3 per cent.

*business · news · 2026-04-28 · The Hindu Business Line*

## Key points

- Coca-Cola's global Q1 CY 2026 unit case volume grew 3%, driven by China, the US, and India.
- Coca-Cola expanded Sprite into rural India with content tailored to local languages in Q1 2026.
- The company linked Thums Up branding to the T20 Cricket World Cup to boost Indian market engagement.
- Coca-Cola deployed ultra-lightweight bottles in India and South Africa to support volume growth.
- Coca-Cola sees its India business as having long-term potential but not yet a mature market.

**Companies:** The Coca-Cola Company
**Countries:** China, United States, India, South Africa

[Read the full story on The Hindu Business Line](https://www.thehindubusinessline.com/companies/coca-cola-q1-volume-rises-3-globally-driven-by-india-us-and-china/article70917365.ece)

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