# Mercedes-Benz is elevating India's role from a support hub to a strategic innovation center.

*genai · news · 2026-05-12 · The Economic Times*

## Key points

- Mercedes-Benz is now assigning India end-to-end ownership of innovation and process transformation projects.
- India's teams are leveraging Bengaluru's ecosystem to rapidly test and deploy minimum viable products in AI.
- Mercedes-Benz has combined HR and IT functions to align people strategy with technology deployment and accelerate transformation.
- Company talent strategy now emphasizes digital fitness and lifelong learning over purely technical AI expertise.
- India's innovation center is being integrated into Mercedes-Benz's global strategic planning, moving beyond its historic support role.

**Companies:** Mercedes-Benz
**Countries:** Germany, India

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/jobs/hr-policies-trends/hr-and-it-no-longer-seen-as-support-functions-but-as-core-drivers-of-productivity-and-organisational-transformation-mercedes-benzs-britta-seeger-says/articleshow/131030841.cms)

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