# Adobe announced a brand visibility solution for an AI-driven future.

*genai · news · 2026-05-04 · The Hindu Business Line*

## Key points

- Adobe announced a new brand visibility solution designed specifically for AI-driven search and discovery surfaces.
- AI-driven traffic has increased 269 percent year-on-year, dramatically shifting brand discovery channels.
- Adobe's new model operates continuously across sense, generate, reach, and learn vectors for brand management.
- Adobe Experience Manager now adds capabilities to manage brand truth, permissions, governance, and content sources.

**Companies:** Adobe
**Countries:** United States

[Read the full story on The Hindu Business Line](https://www.thehindubusinessline.com/catalyst/adobes-brand-visibility-tools-for-an-ai-powered-world/article70935789.ece)

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