# BMW Group India has overtaken Mercedes-Benz India in the first quarter of 2026.

*business · news · 2026-04-07 · Mid Day*

## Key points

- BMW overtook Mercedes-Benz in Q1 2026 luxury car registrations in India by 81 units.
- BMW led the luxury EV segment in Q1 2026 with 1,047 registrations, far surpassing Mercedes-Benz's 241.
- The luxury EV market in India grew 21 percent year-on-year in Q1 2026 to 1,484 units.
- BMW's growth is driven by aggressive product launches and expansion into Tier-II and Tier-III cities.
- Despite BMW's Q1 lead, Mercedes-Benz remained the top-selling luxury brand for the full FY26.

**Companies:** BMW Group, Mercedes-Benz
**Countries:** India

[Read the full story on Mid Day](https://www.mid-day.com/business/business-news/article/bmw-beats-mercedes-in-q1-2026-luxury-car-market-gap-narrows-in-india-23624540)

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