genai / news / / Press Gazette
Google says using its content to ‘fine-tune’ its AI models contains ‘no realistic prospect of harm’ to them.
News publishers revealed increasing reliance by Google on fine-tuning threatens their control over content usage.
KEY POINTS
- Publishers argue Google could separate fine-tuning crawlers from search rankings but is commercially motivated not to.
- Continuous fine-tuning using publisher content may reduce market value for RAG news licensing and weaken attribution controls.
- DMG Media claims Google's site reputation abuse policy caused instant 75% traffic loss and over £1m annual revenue loss.
- Major publishers urge the CMA to mandate separate AI opt-outs and immediate payment-for-content rules, not to wait a year.
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