# Google says using its content to ‘fine-tune’ its AI models contains ‘no realistic prospect of harm’ to them.

*genai · news · 2026-04-21 · Press Gazette*

## Key points

- News publishers revealed increasing reliance by Google on fine-tuning threatens their control over content usage.
- Publishers argue Google could separate fine-tuning crawlers from search rankings but is commercially motivated not to.
- Continuous fine-tuning using publisher content may reduce market value for RAG news licensing and weaken attribution controls.
- DMG Media claims Google's site reputation abuse policy caused instant 75% traffic loss and over £1m annual revenue loss.
- Major publishers urge the CMA to mandate separate AI opt-outs and immediate payment-for-content rules, not to wait a year.

**Companies:** Google, Guardian Media Group, DMG Media
**Countries:** United Kingdom, United States

[Read the full story on Press Gazette](https://pressgazette.co.uk/platforms/uk-publishers-urge-cma-to-curb-google-in-uk-as-search-giant-ai-does-them-no-harm/)

---

Canonical: https://newsio.io/n/a104add3-8eb9-4d04-b8fb-2517d38be70f/google-says-using-its-content-to-fine-tune-its-ai-models-contains-no-realistic-p
Summarized by Newsio from Press Gazette. https://newsio.io/how-it-works