# OpenAI walked back from its Instant Checkout shopping function at the end of March.

*business · news · 2026-04-14 · City A.M.*

## Key points

- OpenAI cancelled its Instant Checkout feature, citing insufficient flexibility for merchants and users.
- Kingfisher reports a 60% increase in AI agent usage, with 95% of searches leading to sales.
- John Lewis is preparing its data for integration with AI platforms like Google Gemini and ChatGPT.
- Next will not centralize AI development, citing transaction and return complexities as barriers to full AI shopping.
- CI&T research shows most UK consumers distrust AI chatbots for purchases due to privacy and bias concerns.

**Companies:** OpenAI, Google Cloud, Kingfisher, John Lewis, Next
**Countries:** United Kingdom, United States

[Read the full story on City A.M.](https://www.cityam.com/ok-computer-will-ai-be-telling-you-how-to-shop/)

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