# ServiceNow President and CFO Gina Mastantuono said the company is targeting more than $30 billion in subscription revenue by 2030.

*business · news · 2026-05-04 · Business Insider*

## Key points

- ServiceNow set a new 2030 subscription revenue target of over $30 billion, double 2026 projections.
- AI reasoning currently constitutes less than 10% of ServiceNow's cost to serve, sustaining high margins.
- Now Assist surpassed $750 million in annual contract value in early 2026 and may reach $1.5 billion by year's end.
- 91% of 2025 net new ACV came from customers purchasing five or more ServiceNow products.
- ServiceNow's internal AI use delivered $500 million in annualized value and $100 million in expense savings in 2025.

**Companies:** ServiceNow

[Read the full story on Business Insider](https://www.businessinsider.com/servicenow-targets-over-30-billion-subscription-revenue-2030-2026-5)

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