# Huawei held its Europe Retail Summit 2026 and Retail Technology Session during the Huawei European Retail China Tour 2026 in Shenzhen.

*business · news · 2026-05-12 · PR Newswire UK*

## Key points

- Huawei launched the 'Advancing Smart Retail Across Europe' program targeting digital transformation for European retailers.
- The program emphasizes AI, cloud infrastructure, and data intelligence for store operations and customer experience.
- Huawei's smart store solutions now include SD-WAN, Wi-Fi 7, IoT converged access, and intelligent O&M capabilities.
- Huawei Cloud introduces Model as a Service (MaaS) and cloud native solutions for retail application agility.
- Huawei commits to ecosystem collaboration to promote systematic, rather than isolated, intelligent retail upgrades in Europe.

**Companies:** Huawei
**Countries:** China

[Read the full story on PR Newswire UK](https://www.prnewswire.co.uk/news-releases/huawei-launches-advancing-smart-retail-across-europe-program-to-accelerate-transformation-302769749.html)

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