# Investors in Japan are reportedly pressuring Nintendo to follow in Sony's footsteps with the PS5 and finally hike the price.

*business · news · 2026-05-06 · GamesRadar+*

## Key points

- Nintendo is selling the Switch 2 at a loss despite its $450 price tag.
- Japanese investors are pressuring Nintendo to follow Sony and raise Switch 2 prices.
- Switch 2 manufacturing costs are heavily impacted by AI-driven RAM shortages and global shipping issues.
- Nintendo’s stocks have decoupled from the Nikkei Index since September 2025 due to reluctance to raise prices.
- A Switch 2 price increase could be announced at Nintendo's next financial report on May 8.

**Companies:** Nintendo, Sony
**Countries:** Japan, United States

[Read the full story on GamesRadar+](https://www.gamesradar.com/hardware/nintendo-reportedly-pressured-to-raise-switch-2-price-as-usd450-console-is-sold-at-a-loss/)

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Canonical: https://newsio.io/n/9bdc1325-240f-44fd-b241-c7d445b360a5/investors-in-japan-are-reportedly-pressuring-nintendo-to-follow-in-sonys-footste
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