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The Toyota Prius is now in its fifth generation.
2026 Prius sales are projected to be substantially lower than the previous year.
KEY POINTS
- Toyota representatives attribute declining Prius sales to buyers switching to the hybrid Camry.
- Toyota now offers hybrid powertrains in nearly every vehicle it sells, reducing Prius exclusivity.
- The rise of EVs, like the Tesla Model 3, has eroded the Prius' appeal among eco-conscious buyers.
COMPANIES
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