# The Toyota Prius is now in its fifth generation.

*genai · news · 2026-04-13 · SlashGear*

## Key points

- 2026 Prius sales are projected to be substantially lower than the previous year.
- Toyota representatives attribute declining Prius sales to buyers switching to the hybrid Camry.
- Toyota now offers hybrid powertrains in nearly every vehicle it sells, reducing Prius exclusivity.
- The rise of EVs, like the Tesla Model 3, has eroded the Prius' appeal among eco-conscious buyers.

**Companies:** Toyota
**Countries:** Japan

[Read the full story on SlashGear](https://www.slashgear.com/2143769/what-toyota-owners-choose-over-prius-in-2026/)

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