# Mixue's first Brazilian location, opening on Saturday, marks brand's arrival in South America.

*business · news · 2026-04-11 · Reuters*

## Key points

- Mixue is investing $590 million to open 500-1,000 stores in Brazil by 2030.
- Chinese direct investment in Brazil doubled to $4.2 billion in 2024 across 39 projects.
- GWM and BYD are converting former Western car factories in Brazil for electric and hybrid vehicle production.
- Brazil's government is seeking Chinese partnerships for AI-driven healthcare technology and tech transfers.

**Companies:** Huawei, BYD, GWM, Mixue
**Countries:** China, Brazil

[Read the full story on Reuters](https://www.reuters.com/business/autos-transportation/chinese-investment-brazil-pivots-power-dams-ice-cream-courting-consumers-2026-04-11/)

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