# Mercedes-Benz has secured the leading position in India's luxury car retail sales.

*business · news · 2026-04-10 · NDTV.com*

## Key points

- Mercedes-Benz led India's luxury car retail sales in Q1 2026, surpassing BMW per VAHAN data.
- Top-end models like the S-Class and EQS SUV grew 25 percent, driving Mercedes' Q1 performance.
- Battery electric vehicles made up 20 percent of Mercedes' top-end sales, led by the EQS SUV.
- Mercedes-Benz will open over 20 new luxury outlets in 2026, investing Rs 450 crore in expansion.

**Companies:** Mercedes-Benz, BMW Group
**Countries:** India

[Read the full story on NDTV.com](https://www.ndtv.com/auto/mercedes-benz-beats-rivals-to-take-top-spot-in-luxury-car-sales-in-q1-2026-11338921)

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