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Microsoft has rebranded its entire gaming division back to Xbox.
Microsoft has dropped the 'Microsoft Gaming' label and now brands its division solely as Xbox.
KEY POINTS
- Asha Sharma, the new CEO, is driving this rebrand to prioritize Xbox's identity and gamer focus.
- The company now measures success by daily active players instead of just sales or subscriptions.
- Xbox is reevaluating its strategies on exclusivity, cloud gaming, and AI integration across platforms.
COMPANIES
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