# Microsoft has rebranded its entire gaming division back to Xbox.

*business · news · 2026-04-23 · Digital Trends*

## Key points

- Microsoft has dropped the 'Microsoft Gaming' label and now brands its division solely as Xbox.
- Asha Sharma, the new CEO, is driving this rebrand to prioritize Xbox's identity and gamer focus.
- The company now measures success by daily active players instead of just sales or subscriptions.
- Xbox is reevaluating its strategies on exclusivity, cloud gaming, and AI integration across platforms.

**Companies:** Microsoft
**Countries:** United States

[Read the full story on Digital Trends](https://www.digitaltrends.com/gaming/microsoft-gaming-is-dead-long-live-xbox/)

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